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The Crown Project hosts different events throughout the year within Montreal, QC. The organization provides assistance and empowers underprivileged millennials and Gen Z, through their initiatives that help build their confidence, go after their dreams in hopes of breaking generational cycles.  


Founder of The Crown Project

Born and raised in Montreal, Qc, Loreena always had a love for helping anyone in need. After receiving her bachelor's degree in Anthropology and Sociology and a Diploma in Public Relations from Concordia University, Loreena started her first winter clothing drive in 2014. She has made donations to multiple organizations in Montreal, and aiding hurricane victims from Barbuda in 2017. The Crown Project has created a contest, Prom Queen, allowing a Montreal graduate to have a dream prom makeover.  Loreena also hosts #CareerTalk on The Crown Project Instagram, where she speaks to women in diverse careers. We only know what we are exposed to and the goal is to show the limitless possibilities when it comes to choosing a career and one of the ways is to showcase women in these roles. In 2022 Loreena was named one of CBC Québec's Black Changemakers. Loreena hopes to have a positive impact within her community and continue to help them grow and be better than the last generation. 

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Contact us to make a donation:


Prom Queen Contest


Our Prom Queen Contest is back! One lucky high school graduate will win a prom makeover. All you need to do is fill out our contest form below, before April 2nd, 2023. Our goal is to help cut the cost of prom and help someone achieve their dream prom look while treating them to a day of pampering like a Queen should be. 

Prize includes:

  • Dress

  • Shoes

  • Accessories

  • Makeup service

  • Hairstyling

Items/services included are subject to change. 

Contest is now closed see you in 2024

Thank you to our previous sponsors



Your support is important to our work at The Crown Project. There are many ways you can contribute towards our initiatives, by donating items during our winter drive, providing services or products for our prom contest. Every little bit that you commit goes a long way in helping us fulfill our mission. Send an email to to collaborate!

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